About Us

Welcome to Homewares Direct, where we believe that your home should be a reflection of your unique style and personality. Established with a passion for enhancing living spaces, we curate a diverse collection of high-quality homewares to inspire and elevate your home.

Homewares Direct is more than a retailer; we are your destination for a seamless blend of quality, style, and functionality across every corner of your home. Whether you are igniting the barbecue, experimenting in the kitchen, or lounging in your garden sanctuary, our curated selection of Fire Mountain, Vitinni, and Alfresia products brings you the best in homeware innovation. As we continue our commitment to offering the best in homewares, we are excited to also showcase Minky Homecare products, ensuring that your home not only looks its best but is also maintained with the utmost ease.

Homewares Direct is owned and operated by Vale Mill (Rochdale) Ltd, Rochdale, OL16 1HR, Company Registration Number 00365230, VAT Registration Number: GB145278066

Our Brands

Fire Mountain

Fire up your outdoor gatherings with the renowned Fire Mountain, a brand synonymous with innovation and precision in the world of barbecues. From compact grills perfect for intimate gatherings to impressive, feature-rich options for the seasoned grillmaster, our curated Fire Mountain collection ensures that every outdoor cooking experience is a memorable one.


Transform your cooking experience into a seamless delight with our extraordinary selection of kitchen electricals. Whether you're preparing intimate dinners for two or hosting grand holiday gatherings, Vitinni offers the perfect appliance tailored to your culinary needs.


Turn your garden into the summer hotspot of the neighbourhood! With our collection of chic garden bar furniture and cosy fire pits, discover how your home can be celebrated for inspiring unparalleled outdoor living.

Minky Homecare

From cutting-edge laundry care to versatile household essentials, Minky Homecare's product line embodies a dedication to meeting the evolving needs of modern households.